The United States is a pioneer in mobile app technology. However most of its population aren’t downloading them anymore. According to the 2017 US Mobile Apps report, 57% of consumers use their digital time on mobile apps, but the number of downloads has drastically gone down. The comScore MobiLens report states that 51% of mobile users do not download apps monthly anymore. Of the 49% that spends time downloading mobile apps, 13% of them download one app, with the numbers diminishing for people downloading more than one app. With diminished downloading of apps in the United States, where should mobile app companies now go to?
Mobile App Spending Shifts to the Asia Pacific
Statista predicts that by 2021, consumer spending on apps will bloat to 239 billion US dollars from 2016’s 61.9 billion.
The majority of that forecasted consumer spending will not anymore be from the United States, but from the Asia Pacific region. 76 billion US dollars, or almost 32% will be from Asia Pacific, and only approximately 15% will come from the United States.
What does that tell companies who want to develop mobile apps? It tells them that mobile apps will continue to be relevant. However, there will be a significant shift in what region they have to focus their mobile app development efforts in. So if you’ve have been focusing on the United States and Europe for a long time, then it’s time to reassess your business strategy and look towards Asia.
Asia as a Developing and Emerging Economic Market
Countries like Singapore and Japan, South Korea are already recognized globally as economic leaders in Southeast Asia. Malaysia and Indonesia have been following suit. Likewise, the rest of Asia’s developing countries are catching up. According to the International Monetary Fund, growth rate for emerging and developing countries in Asia will grow to 6.5% from 2018 and 2019. The region will also account for more than half of the world’s economic growth. So, Asia is a worthy region to invest your digital or mobile app business in.
Countries with Leading Mobile Use in Asia
Connectivity in Asia, particularly Southeast Asia, is becoming increasingly high. But there are countries such as Singapore and Malaysia that have higher mobile use and trust in digital technologies. According to WeAreSocial’s Digital Trends Report 2018, 86% of the Singaporean population uses smartphones, with 82% of that having digital access. 62% believe that technologies offer opportunities rather than risks. While in Malaysia, 84% of the population uses smartphones, with 61% of users believing that technologies bring opportunities rather than risks. So for any mobile app company Singapore and Malaysia are worthy markets to explore.
Mobile App Development Companies in Singapore and Malaysia
It pays to get a mobile app development company from these markets to ensure success. Look for an app company Malaysia and Singapore-based businesses and consumers trust. One of the mobile app development companies worth looking into is Ambient, a web and app development agency based on Singapore and Malaysia. Visit the website of Ambient, Ambient.sg, Web & App Development Agency Singapore & Malaysia to know more about what they can offer you.