The overall design and function of your website is imperative in order to have a stand-out web design that will separate your site from the myriad of others. Even if you’re offering the same product or services as many others, a quality and well thought out web design will set you apart. The following are some of the basics of great web designs.

One of the first things that visitors to your site will notice is the colors used. Many falsely believe that bright colors or flashy banners will attract the eye, when in fact it is the opposite. Surfers cherish cool colors in soothing combinations that are calming to the eye, rather than abrasive.

Fonts are another area that can be grossly mishandled. Fonts that are too large, too small or too difficult to read are counter-productive. It is pointless spending time and energy creating content for your site and then make it illegible. Font color is also important. Black text is almost always easier to read.

Navigation is also imperative to great web designs. Thoughtfully laid out page progression including judicious use of digital media will make your site a pleasure to peruse.

Content is also important. The race for understanding SEO is still very much underway and while search engine’s algorithms are still hidden, it is important to create intelligent content for your website that is written for the reader and not for the search engine. There is little point in spending time and money to lure organic search traffic to your site only to have them be turned off by poorly written content.

There are certainly many companies who would love to charge you fees for designing your perfect web site, but designing your own is certainly achievable with a basic understanding of how to create the site and by keeping in mind the abovementioned tips for great web designs.

When you begin creating a webpage, you’ll want to think about your web design. This is because the moment someone logs onto a site they begin judging that site based on the design. This is similar to the way we judge each other. Someone walks into a room and we automatically start making assumptions about that person based on his looks. We look at his hair, his clothes, his shoes, and his posture. We also pay attention to the way he talks, the words he uses, and we are even guessing things about him based on his body language. We then make a judgment (based on all these things and more) about him. We decide whether he is intelligent, whether he is trustworthy, whether he is interesting, whether he is a “good” or “bad” person. These judgments may or may not be right or be fair, but they happen nonetheless.

When you create a webpage, you want to keep this in mind. You may have great writing and great content on your page, but if it isn’t user friendly and attractive to the eye, you will find that you won’t get as much traffic to your site. Some of the things to keep in mind when designing a web page are as follows:

First, keep it simple. If your viewers see a lot of clutter or information from the beginning, they will feel overwhelmed or vaguely disturbed, and they may immediately start clicking on another webpage. Next, think about color. The eyes don’t like to be overwhelmed by bright or excessive color. Keep your colors soft and neutral and use bright colors very sparingly. In addition to using color, you can use a lot of white space, because it is more pleasing to the eye. You can also use icons, but they should have a real purpose and you should use them sparingly. Also, make sure to keep everything tasteful and welcoming.