Web design — you’re certain — is a simple thing: a collection of quickly chosen traffic counters and Java scripts. All pages can be formed without delay; all information can be tucked into HTML strands. Creating a site should be easy.

It’s not… if only because there are rules that must be obeyed:

Understand Intentions

The purpose of the Internet is to offer information — to detail every possible fact and consideration. Those wishing to claim a corner of the online world must therefore understand precisely what they want to explain. A web site must have a purpose. Recognize what you wish to create. The point is not to merely experiment with design; it’s instead to offer guests what they need.

Avoid the Common

It’s a Technicolor horror: a collection of JPEGs and Flash-ware, the endless scrolls of texts and animations. Your site is a tribute to all things common… and guests will not be pleased. Novice designers can easily find themselves overwhelmed by the potential of graphics. You must not succumb to this temptation, however. Tailor your pages to relevant — and subtle — techniques.

Redefine Style

Facts are forever in flux. Progress is forever barreling forward. And web sites demand constant revisions to keep pace with the technological world. Your first attempts at design may impress but they can’t remain stagnant. You must instead update your information to reflect the days, keeping your readers informed of what they seek. Style should also be redefined as new tools and techniques are made available. All content should be current.

Use these tips to create a platform for your opinions — and a site that will amaze.