SEO has grown from looking spam-like to the most important inbound marketing strategy. If you’re interested in increasing your Singapore-based business or organization’s growth through SEO initiatives, then here are some important things you need to know.
A Singapore SEO company typically provides the following services:
· Digital marketing – SEO companies use content marketing initiatives to help you increase the number of visitors and potential sales for your business.
· Keyword research – This is the process of unearthing potential keywords your website could rank for.
· Technical SEO and SEO content – These are onpage and offpage SEO techniques that help boost your website’s rank. Technical SEO includes processes such as onsite optimization and backlink building. SEO content simply refers to writing original, relevant and authoritative material that will entice users to visit your blog.
· Website development – An SEO company can also help you create or revamp your current website in order to entice visitors to take action. Calls-to-action would vary based on the type of organization you have, whether it’s a business, charity, or non-government organization.
There are different types of SEO pricing available here in Singapore.
Performance – Based SEO
You pay the Singapore SEO agency based on how high they get to rank you on search engines. This seems like a fair deal, but it’s quite expensive. If they get to rank you higher, you have to
pay them higher. On the other hand, if their performance is dismal, you can pay them lower, or stop getting their services altogether. There are only a few agencies who use this pricing model because of the business risk involved.
Revenue – Based SEO
Under the revenue-based SEO model, you pay the SEO agency based on how much revenue your initiatives make. It’s a bit similar to performance-based SEO in the sense that you pay the agency higher when you earn higher, and lower if your ranking goes down. The difference is that it’s not as expensive as the performance-based model. This is a more common pricing model among SEO agencies.
You agree to get an SEO agency in Singapore to accomplish a set of tasks every month for a fixed monthly fee.
SEO Consultancy Services
You can also get a SEO agency to provide you consultancy services. The payment for this is usually per consultancy schedule.
Agency-based SEO services in Singapore usually cost between S$200 to S$500, and S$1000 to S$3000, depending on the type of SEO that they’ll be providing. You should caution against those that have lower rates because they’re most likely using dubious black hat techniques which will bring your rankings down, rendering your website invisible forever on Google. Retainers are usually priced S$1000 and above, while consultancy services cost S$200 to S500.
SEO is a long-term process. Its results typically reflect after three to six months worth of initiatives. Hence, you really need to invest in a reputable and experienced SEO agency that uses legal and ethical techniques (white hat) tto help you rank online and achieve real-time success.