Google first began to experiment on mobile-first indexing back in November of 2016. Since then, website developers have been redesigning pages to make them more dynamic and responsive to mobile phones, particularly smartphones. This 2018, Google will be rolling their mobile-first indexing plan to all smartphones. But first, let’s look at some important questions.
First of all, what is mobile-first indexing?
Mobile-first indexing refers to the process of ranking your website based on how it looks on a smartphone or tablet.
When is it happening?
During last year’s SMX West conference, Google’s webmaster trends analyst Gary Illyes stated that they will be launching this plan this year, 2018. John Mueller, another webmaster trends analyst at Google states that they will be rolling this plan out in batches. So you better get ready before the plan is fully implemented.
Why is it happening?
According to Google, the number of queries from mobile phones are increasing. And because of that, they are focusing on ranking websites based on mobile phone traffic. A study by WeAreSocial and Hootsuite reports that 37% of users in Malaysia use mobile phones for their search queries. In Singapore, 64% of the mobile user population go on search engines using their mobiles. These numbers are expected to increase.
What about desktops?
Desktops will continue to be useful for search engine rankings, especially for queries that need long form responses and diagrams. Google will continue to index and rank the desktop version of a website if it’s more comprehensive than its mobile version.
Here are tips on how you could prepare for mobile first indexing on Google:
Add and verify the mobile version of your desktop site with Google.
Your website is your property, and each version of this property has to be verified through the Search Console webpage. If that sounds complicated for you, then you can get a professional Singapore SEO services agency who can explain the matter in detail to you.
Create equivalent configurations for the mobile and web versions of your website.
If your website has a different configuration for its mobile and desktop versions, then you should strongly consider making changes. In order to continue driving traffic from mobile users, you need to have equivalent ‘primary content’ and ‘markup’ for both versions. This is something an agency that offers quality SEO services can help you with as well. When it comes to innovative SEO services Singapore has just that. As the premiere technological hub in Southeast Asia, Singapore’s SEO practitioners have the right SEO tech knowledge to improve your website.
Check your user metrics and find a way to be relevant at all times.
According to the Search Engine Journal, Google’s new indexing system may add data other than keywords as ranking factors:
“Relevance is not about keyword synonyms. Relevance is often about problem solving at certain times of day and within specific devices to specific age groups.”
Hence, there is a need for you to have someone on board knowledgeable about the workings of SEO Singapore and Malaysia.